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Summary of the best Articles on Magento Optimization

Magento Optimization Article Summaries and Our Take on Them Out of many online resources on Magento optimization we review our three top picks, summarizing the key insights and adding our own comments about each. We would love to hear what you think about this selection and whether you took any advice provided in the articles…

Why Social Media is Not E-Commerce Ready yet

Thinking about trying out social e-commerce in 2015? Why Social Media and E-Commerce Aren’t A Match Made in Heaven Your energy (and budget) may be better spent elsewhere: people are just not quite ready to shop away using the same tools as for chatting with friends, catching up on news and playing the Candy Crush…

The best Year for Mobile E-Commerce so far

What do you do when your customers expect increasingly faster e-commerce websites (even on mobile phones over slow Internet connections), Apple-grade web page design, Amazon-like checkout experience and customer service they are used to getting at Zappos? You don’t need another software developer to tell you what your customers want, but there are already solutions…

Why Use Google Analytics Dashboards?

Proactive store owners are on the constant lookout to optimize store performance and conversions. However, to optimize, one has to correctly measure e-commerce activity – meaning they must dig deeper into website analytics data. Monitoring analytics isn’t just for retailers with buggy sites. Most owners are constantly updating and changing their site’s components, which sometimes…