PIM (Product Information Management) in a Nutshell Have you ever tried to get all your product information gathered into one impressive platform-agnostic data hub? If you still think it is quite doable by means of boilerplate solutions, you are totally missing the point. Not to lag behind your online business competitors, give it a try to…
Web Summit, the best technology conference on the planet, according to Forbes, has again selected Lisbon to be its meeting place in 2017. It comprises 22 conferences that connect every single industry, alongside the world’s leading companies attending and exhibiting this year. This inimitable gathering gives access to numerous lectures, workshops, industry discussions, networking events…
Every fall we witness one and the same picture, that is a Black Friday shopping spree is back all around the globe. Forbes expects the day’s sales to skyrocket above $3B this year, being bigger than ever. But even more thrilling are the expectations that precede the holiday season. People keep on scouring the Internet…
1. Is eCommerce a No-Brainer? Nah From a novice’s point of view, running an eCommerce web store may seem to be somewhat of a child’s play. On the surface, it really looks much simpler than handling a brick-and-mortar shop. However, it’s pretty far from being so. This is a complex, multifaceted process and any shortcomings…
Digital innovations, social media and mobile technologies have baked absolutely new Millennial generations of b2b shoppers.The latest research shows that 73% of Millennials are involved in B2B purchase, and one-third of them are actually the only decision-maker in their company. Today b2b consumer journey is armed with real time product information, AI, VR and big…
Magento and CRM Software. Reasons to align them all Have you ever come up with an idea of bringing together all the software you use for commercial purposes to make an organic whole? Perhaps, it is not so crucial when your online business is relatively small and everything is in place. What has to…
Digitalization completely changed consumer voice. According to the Deloitte report, 47 percent of millennials are influenced in their purchases by social media, compared to 19 percent for all other age groups. So, the impact of channels and data is crucial for online retailers. It is the main reason why omnichannel is a must have for…
If you have found this article, most likely you are getting first money from selling online or just have put your products on e-commerce market. But you can definitely sell more by building trusted relationships with your customers through social media networks. Social media today is not just for fun, it has become a powerful…
No doubt, email marketing is no longer a super secret tactic, used only by the most innovative online retailers. Today, emails have become a default way to connect with consumers. 89% of marketers say that email marketing is their main channel for products promotion. And this is 5x more effective method than Facebook or Instagram…
In 2016, Maven eCommerce launched the scholarship program – The Future of The Web. The program was made for supporting students with interest in tech, digital marketing and business. This year we gathered the best works from the South Africa,Spain,France,India, Brazil and USA. Winner was selected based on creative thinking and ability to analyze and…