Motivation is a very cunning thing. It is influenced by certain factors, which in their turn influence consumers’ behavior and their needs. The aspect of motivation has been thoroughly investigated by a number of scientists. They formulated theories explaining what makes a person act in this or that way. Have you heard of such? Here…
Customers’ behavior changes almost every year. Some trends deserve attention and are worthwhile investing. I mean the trends which became the customers’ habits. And those so-called trends of 2018 have already become preferences and habits which have been forming for a considerable amount of time. They are worthy to be taken into account because a…
When we develop an eCommerce website we make sure that it will be convenient for a customer to use it both on PC and on mobile devices. But a desktop and mobile versions of your online store are two different things: the customer perceives and uses each of them differently. As more and more people…
When ordering the update or development of an eCommerce store, the owners tend to make fatal mistakes which may lead to failures in online business. It’s quite easy to develop an e-store nowadays, isn’t it? You just choose a CMS, certain design, a domain name and WOW, we can start selling! But there exists a…
Some people claim that gaining the trust of potential customers is a long process. That’s for sure but it’s worth it because once you win confidence you are getting your loyal customers. However, this trust may never be gained. Why? The client’s trust may be lost from the start: when he visits your e-store for…
Let’s think logically. Every business owner wants to have a constant flow of clients to his business. If the number of loyal clients grows, the revenue grows as well. So, the lifeblood of any type of business is a CLIENT. No doubts. But what should be done in order to win your clients’ trust and…
A simple question if you don’t mind. Do you ever notice how many hours do you spend surfing the global web? It seems the half of our habits are concentrated there if not more. Try to imagine your potential customer right now. Imagined? What do you think he/she is doing at this very moment? Maybe…
Modern ecommerce world dictates new conditions to small and medium business owners. The habits and preferences of customers change practically each day and the question that arises then: how contemporary entrepreneurs will manage to adapt to a digitalized world and what is most important…Will they be able to have a way with their customers? Generation…
Running a B2C web store may seem to be a no-brainer, especially after trying to expand your business reach to B2B customers. To succeed in B2B, get yourself ready for a tough, albeit beneficial challenge. The market share of B2B eCommerce has significantly increased in recent years. According to Forrester’s predictions the profits gained by B2B…
Some glimpses on the eCommerce landscape of now According to the current retail trends, 51% of Americans prefer to do the shopping online. No wonder that a great number of eCommerce startups have been emerging recently. How to make sure, however, that your online business is able to grow and even leapfrog to the forefront…