Selling is one of the biggest costs for most companies, with every 6th employee at growing companies being a salesperson. 14.5% of Twitter employees, 15.7% of LinkedIn’s and 32% of Salesforce.com workers are in sales. Similar percentage of employees in companies like Facebook, Google, and Groupon also work in sales, not technology. The Use of…
What web design megatrends will shape the web in 2015? Most of them are, in fact, not new. The tools that have proven to be effective in 2014 will become more common in 2015. Without making wild guesses, let’s review what developments webmasters need to consider already to stay relevant. The Big Picture…
Why the obsession with optimizing website speed performance? Andy Hume explains the importance of web page load speed is best: “There is no difference for the user between a site being down and a site being inaccessible due to loading issues caused by blocking resources or slow networks.” Allow that statement to sink in. From…
The obesity epidemic seems to have claimed yet another unsuspecting victim: your website! Website Speeds Slowing Down Over the span of just one year the loading speed performance of half of all e-commerce websites has worsened – all at the same time as the consumer expectations were rising. What a bad combination. Websites Lack Speed…
Ever wonder what the typical online shopper thinks about your online store? The role of expectations is paramount and actual shopper behavior isn’t as predictable as would seem at first glance. Voucher Cloud has compiled a great summary of insights into online shopper behavior, confirming some of what we have been suspecting all along, while…
Have you considered the most important of your options when marketing your Magento-based online store? While the cost of marketing and selling is one of the largest outlays, smart e-commerce businesses can effectively measure and scale the use of the ROI-positive tools. This blog post is the fifth installment in a series about creating e-commerce…
NEW YORK, NY & WATERLOO, Ontario–(www.pr.com)–Rewarding loyal online customers for e-commerce store owners in the New York City and beyond got easier with the announcement today of MavenEcommerce becoming a Sweet Tooth Partner, further extending the ability of Magento merchants to design and launch customer loyalty programs – just in time for the Holiday Season….
Why Service Reviews Are Important What do your customers think about your service and how does that impression compare to that of your competitors? While several different factors of various importance form customers’ image of your company, prior to making a purchase decision 4 out of 5 seek reviews as part of their service business…
As we mentioned in one of our previous posts, using Magento can be very cost-effective when building an e-commerce store. We joked that, assuming that you are PHP/MySQL proficient programmer with UX/UI experience, building an e-commerce store could be nearly cost-free, Magento CE is a free to use downloadable solution. But realizing that most people…
Choosing a Magento Software Development Provider: A Buyer’s Guide This is a post number 2 (of 5), part of How to Build and Run Your Magento Store series. Here we suggest how you can create a list of potential Magento providers and how you can evaluate them. By now you should have already defined and…