Ever wonder what the typical online shopper thinks about your online store? The role of expectations is paramount and actual shopper behavior isn’t as predictable as would seem at first glance. Voucher Cloud has compiled a great summary of insights into online shopper behavior, confirming some of what we have been suspecting all along, while…
Have you considered the most important of your options when marketing your Magento-based online store? While the cost of marketing and selling is one of the largest outlays, smart e-commerce businesses can effectively measure and scale the use of the ROI-positive tools. This blog post is the fifth installment in a series about creating e-commerce…
NEW YORK, NY & WATERLOO, Ontario–(www.pr.com)–Rewarding loyal online customers for e-commerce store owners in the New York City and beyond got easier with the announcement today of MavenEcommerce becoming a Sweet Tooth Partner, further extending the ability of Magento merchants to design and launch customer loyalty programs – just in time for the Holiday Season….
Why Service Reviews Are Important What do your customers think about your service and how does that impression compare to that of your competitors? While several different factors of various importance form customers’ image of your company, prior to making a purchase decision 4 out of 5 seek reviews as part of their service business…
As we mentioned in one of our previous posts, using Magento can be very cost-effective when building an e-commerce store. We joked that, assuming that you are PHP/MySQL proficient programmer with UX/UI experience, building an e-commerce store could be nearly cost-free, Magento CE is a free to use downloadable solution. But realizing that most people…
Choosing a Magento Software Development Provider: A Buyer’s Guide This is a post number 2 (of 5), part of How to Build and Run Your Magento Store series. Here we suggest how you can create a list of potential Magento providers and how you can evaluate them. By now you should have already defined and…
New York’s cookie secret is out Worldwide thanks to a newly redesigned online store October 27, 2014 New York City, NY, USA Since 1983, New York City residents have been enjoying delicious surprises in simple tin boxes with a Gimmee Jimmy’s Cookies logo, left inside apartments by landlords and real estate agents to greet their…
Cost Formula for Every Project – Not Just Magento Store Consider the simple project cost formula: Project Hours x Hourly Rate = Project Cost Assuming that both the client and the provider are competent, any digital project, including Magento software development work, essentially depends on two things: 1. the number of work hours required multiplied…
Contrary to a popular misconception about most things online being essentially free, building and running even an open-source based e-commerce website can cost you quite a bit more than you had originally estimated. To answer the question why, we break down the sources of the various website development costs involved in creating a turnkey online…
Want to build or update an online apparel store for your fashion brand? Your customers are looking for your products online and their actual shopping experience in large part depends on you. You may wonder how selling fashion may be different from selling, say, electronics, or anything else online. Trust the practitioners: fashion retail is…